Arizona Grand Resort, Phoenix, AZ : Oct 5-7, 2008

Keynotes & Special Sessions:

Monday, October 6, 2008

7:45 –
8:45 a.m.

The June 2008 Harvard Business Review Article “The Next Revolution in Productivity” and Why It’s So Important to Architects

Ric Merrifield, Business Architect, Microsoft Corporation


The June, 2008 Harvard Business Review featured the article “The Next Revolution in Productivity”, co-authored by Microsoft employee, Ric Merrifield. In this session, presented by Merrifield, you will hear observations about why SOA success has not lived up to the early promise, but why the early promise actually underestimated the potential value and impact of SOA to IT and to the business. You will also hear about business architecture tools and methods and how the author has used these to analyze the business capabilities of organizations and how quickly that has led to consistently clearer definition of organizational goals and priorities, which in turn have led to some dramatic SOA successes.  A core premise of this approach is that people in the business tend to cling to more subjective descriptions of “how” they do the work, the so-called “how trap”, as opposed to what they are doing which Merrifield will explain, and using a technique such as business capabilities analysis helps to get the organization out of the “how trap” and make better more measured decisions about their operating model, their priorities, and the role of people, processes, and IT in helping them fulfill their short-term and long-term goals and strategies.

9:00 a.m.

Keynote: Federated Authorization – The Next Generation of Web Services

Doron Grinstein, CEO and co-Founder, BiTKOO

Web services should be stateless -- for obvious scalability reasons.  But assuming that a service is secure just because it’s “behind the firewall” is dangerous and inaccurate. This session will focus on FEDERATED AUTHORIZATION, a new technique for securing web services that will increase the speed and scalability of those services by orders of magnitude.   What is driving organizations across all industries to strive to remove security code away from their web services and clients?  What obstacles are they facing?

During this presentation, enterprise architect Doron Grinstein will:

  • describe the business drivers behind the growth of federated authorization in the IAM space;
  • explain the technology behind externalizing security from any application code;
  • illustrate how federated authorization liberates SOA from the need to call (slower) external authorization over the network;
  • and present examples of how developing distributed systems can be graphically oriented (and fun!)
3:15 p.m.

Keynote:  SOA Report Card

Chris Haddad, Vice President and Service Director, Burton Group

Everyone seems to be doing SOA, but how many organizations are doing it well? Is anyone making a passing grade? Burton Group has been conducting intensive research into real-world SOA initiatives. The research is focused on SOA planning and execution. It compares and contrasts top-down and bottomup approaches. It explores organizational and cultural impediments. It examines governance strategies. It also looks at business models and metrics. We’ll present our findings from this research in this session. Learn what works and what doesn’t:

  • Where do you start?
  • How do you identify, model, and describe services?
  • Is an ESB a prerequisite? What about WS-* versus REST?
  • When do you really need to establish governance?
  • How much governance is required?
  • What changes are required to the organization, funding models, development practices, etc?
  • How do you measure success?
Tuesday, October 7, 2008

4:30 p.m.

Keynote: Enterprise Architecture: A Journey, Not a Destination

Leonard Fehskens ,V.P. and Global Professional Lead, The Open Group

As Enterprise Architecture has no doubt evolved and matured into one of the most prestigious professions in the world, it is important to reassess what makes a successful architect; especially when thinking that enterprise architecture is a journey, and not necessarily a destination. Allen Brown, CEO of The Open Group, a vendor- and technology-neutral consortium focused on open standards and global interoperability, will examine today’s perception of the Enterprise Architect and discuss how the new demands on architecture professionals have changed the requirements for success in today’s global economy. In addition, he will also touch on the role of the Open Group and its certification programs in helping both architects and companies meet these challenges and find qualified individuals.

The following is a summary of key issues the presentation will address.

  • Enterprise architects are no longer a “nice-to-have,” for an organization, but it is important that certain benefits or ROI is achieved for that organization;
  • Enterprises need the appropriate assurances that the staff or service providers they hire have both the skills and experience to address the complexities of enterprise architecture; and
  • Professional enterprise architects need a recognized, portable and professional grade qualification.